Walk past Athens' chichi boutique, bluntly called Rich Bitch--or watch middle-class Athenians enjoy a leisurely lunch of grilled octopus on Lykavitos Hill--and it's clear that new wealth is not just being made but enjoyed.
In the movie Madonna played a rich-bitch socialite who is stranded on a desert island with a communist sailor, who sets about humiliating her, before the pair fall in love.