Molson's Responsible Drinking Program (see image at top).

Molson的理性饮酒项目(看一看最上面的图像)。

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The company has stopped this slogan and now promotes responsible drinking in moderation.

如今，企业已经停止了这条标语，现在提倡的是喝酒适度。

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It's corporate social responsibility program invests more in responsible drinking education than on alcohol-centered events.

Molson具体实施的是一个公司的社会责任项目，相对于以酒精为中心开展的活动它更关注于进行理性饮酒的教育。

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The government was also working with the drinks industry to establish a voluntary agreement on responsible drinking labelling.

BBC: NEWS | Health | Fears over rise in child drinking

The drinks company SABMiller is one such partner who has signed up to measures that include a general pledge to "foster a culture of responsible drinking".

BBC: Can the government's 'responsibility deal' work?

Measures have already been taken to try to encourage more responsible drinking in Parliament, with staff told to cut down on topping up MPs' glasses at receptions.

BBC: MP Eric Joyce will not face charges over bar incident