If you choose a superhero theme because popular market research tells you that your user base likes that subject matter, be prepared for a half-dozen competitors to think the same way.

如果您选择以超人的主题，因为流行的市场调研告诉您，您的用户群喜欢这样的主题，你同时要做好有半打竞争对手也想到了同样的方式的准备。

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Shaun Rein of China Market Research said Watsons has carved out its own niche, between "Mom and Pop" stores and larger department stores, where it has few competitors.

中国市场研究集团(China Market Research)的小山(Shaun Rein)表示，屈臣氏已经在“夫妻店”和较大的百货商场之间找到了自己的利基市场。这一市场的竞争者很少。

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It's still important to do your research regarding your competitors. However, it's more important to listen to the needs of prospects and current clients.

虽然，对你的竞争对手做相关调查仍然是很重要的，但是倾听当前客户和潜在客户的需求更重要。

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Under this "old" model of intellectual property (IP), biotech firms raced to file a "fortress" of patents around newly discovered genes, closing off avenues of research for their competitors.

BBC: Patent system 'stifling science'

Such increases are putting the pressure on Apple competitors such as Research in Motion, Motorola, Nokia, and Google to keep up.

FORBES: Apple Pays More To Profit More

But efforts like World Coffee Research, which aim to persuade competitors to tackle common problems, face obstacles.

WSJ: The Indiana Jones of Coffee