This paper focuses on the two points: one on relationship market, the other on relationship marketing mix.

本文重点讨论两个问题，一个是关系营销的市场问题，另一个是关系营销的组合问题。

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Three key issues must be considered to make relationship marketing workable, namely the issue on relationship market, on relationship marketing mix, and on relationship marketing ethics.

关系营销的可操作性涉及三个问题：关系市场、关系营销组合和关系营销的道德问题。

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Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.

涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。

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