Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.

涉及的主题包括：营销理念，市场导向，市场细分、目标市场和市场定位，营销组合，关系营销以及营销度量。

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First, I will provide an overview of green food and green food marketing concept, as well as the relationship between them.

首先，本文将概述绿色食品和绿色食品营销的概念，以及他们之间的关系。

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This paper reviews the concept and content of relationship marketing.

本文首先回顾了关系营销的概念和内涵。

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