Ashe pummeledreigning champ TommyBurns, policestormed the ring to stopthefight, and film cameraswereshut offto sparethe world thesight of ablackknocking outawhite for the crown.
"Nike has a tainted image, because people consider it as cashing in on skateboarding's success, " says Tony Hawk, the sport's reigningchamp and highest-paid athlete.