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And by now, brands that do that, should pretty much know what to expect regarding sales, revenue, and share.
FORBES: Redesigning the HP Brand
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Similarly, NHL Commissioner Gary Bettman, NHLPA Executive Director Don Fehr, and the lot of owners and player representatives had time well before the beginning of the 2012 season to resolve issues regarding salary allocations and revenue sharing.
FORBES: Fiscal Cliffs, NHL Lockouts, and the Propensity for Last-Minute Negotiations
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Furthermore, owner in-fighting exists regarding the optimal form of revenue sharing.
FORBES: The 2010 Sports Business Year In Review