Due to the increasing amount of municipal solid waste (MSW) generation and the insufficient waste treatment capacity in Beijing, MSW management system is facing the trend of reducing and recycling.

目前北京市生活垃圾产生量不断增加，处理设施能力日渐不足，生活垃圾管理正面临着减量化与资源化必然趋势。

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The solution is not in reducing waste but in making waste generation and consumption a cyclical process, mimicking the way nature does this task.

FORBES: Could a closed-loop system be the solution to reducing waste?

The runner-up is the waste-reducing plastic shell enclosing the second-generation iPod nano .

ENGADGET: Switched On: The 2006 Switchies -- Portable Products