"Gratitude motivates positive reciprocal behavior," says Randy Raggio, a marketing professor at the University of Richmond.

“感激可以激发起积极的互惠行为，”里士满大学(University of Richmond)营销学教授兰迪·拉希奥说。

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It may ultimately enhance the core competence of our tourism enterprise for reciprocal culture strategy to promote internal marketing and foster staff loyalty.

互惠性文化战略通过对内部营销的促进和员工忠诚度的培育，最终，增强了旅游企业的核心能力。

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