Retail sales of consumer goods increased by 15.9% in real terms, registering a year-on-year growth of 3.6 percentage points.

社会消费品零售总额实际增长15.9％，增幅同比提高3.6个百分点。

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On the one hand, real estate sales growth rate had big decline in mid-October, which means that the property market regulation had obvious effect, the end-user demand may turn downward.

一方面，10月中旬地产销量增速大幅滑坡，意味着楼市调控影响显现，终端需求或拐头向下。

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Sales Problems: Real sales growth (that is, after inflation) from 2006 to 2007 was essentially flat, after which sales cratered by 15%, thanks to the recession.

FORBES: Magazine Article

The timing of the sales shortfall is inopportune as it comes at a time when investors are looking for real sales growth, having grown tired of earnings growth driven by cost cuts.

FORBES: Earnings Season

However, real retail sales growth in China accelerated in September, rising 13.2 percent, the fastest pace of the year, taking year-to-date real retail sales growth to 11.6 percent, compared to 11.3 percent during the first nine months of 2011.

FORBES: International Retailers Struggle In China