To qualify for the rankingatall, each company had to have an above-average reputation score (defined as over 70) in its home market, based on Reputation Institute's global database of RepTrak scores spanning 2006 to 2010.
In his year on the site, Keller became a fairly influential redditor, collecting more than 176, 000 link karma and, at one time, ranking in the top 30 among all users on a site that sees 35 million unique visitors a month.