This exercise, long popular in Business Schools and entrepreneur circles, runs on the belief that in 30 seconds, you should be able to tell your story. (be it sell your product or in the case of interviewing, sell yourself) PwC guides students through a series of steps to help hone this pitch.
Tendulkar has slipped two places to third in the PWC rankings despite scoring the 29th century of his career in the current series against West Indies.