Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer's purchasing psychology.
心理定价策略是指企业根据消费者的购买心理,诱导消费者的购买来扩大市场销售量的一种定价策略。
This paper examines the model of tourist shopping behaviors, purchase decision-making process and its characters from various angles, such as psychology, consumer behaviors and economics.
本文从心理学、消费者行为学、经济学等多角度研究了旅游者购物行为模式、购买决策过程以及其特点,最后分析了旅游购物新的发展趋势。
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