Don't publish the full story in your newsletter.

不要在你的通讯发布完整的故事。

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Get the Corporate Geeks to publish a New Hotness newsletter to the staff, get the staff involved in testing the New Hotness and giving feedback.

FORBES: Novelty, Change, and Innovation: Star Trekking The New Hotness

This was a major topic of discussion last week in the Options Investing Newsletter I publish with fellow TheStreet contributor Robert Weinstein.

FORBES: How to Turn Apple's Stock Into an Income Stream

Third, if the member of Congress refuses to agree to end all earmarks, then demand that they publish in their district newsletter and on their Web site all earmarks requested, and those approved.

CNN: Commentary: Why we secretly love earmarks