... 溢价水平(Premium Level) 心理定价法(Psychological Pricing) 现金折扣(Cash Discounts): ...
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心理定价策略(Psychological Pricing)是指根据消费者的心理特征和心理需求,采取使其乐于接受的灵活定价策略,目的是满足消费者的心理需求、扩大企业产品销售量。
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以上来源于: WordNet
Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer's purchasing psychology.
心理定价策略是指企业根据消费者的购买心理,诱导消费者的购买来扩大市场销售量的一种定价策略。
We offer a new asset pricing model based on two irrational psychological tendencies of investors-over confidence and over pessimism-which are proved pervasive in financial markets by many authors.
我们基于两种较为常见的非理性心理现象(过度自信和过度悲观)建立了一个新的资产定价模型。
It derives from psychological principles, focusing on the influence of human behavior on the decision making and asset pricing.
它将心理学纳入金融学的框架,重点研究人类行为对投资决策和资产价格的影响。
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