Just like Amazon, they're stuck with a difficult goal: convincing users to buy while away from the comfort and psychological security of their PC.
以亚马逊为例,他们遇到的窘境是如何在用户使用并不舒适、也没有在电脑上那种心理安全感的情况下,刺激用户由访问向消费转化。
Compensation is a kind of psychological adjustment way to achieve the goal of achieving the goal of long-term value through the replacement of the original target when the target is frustrated.
补偿,就是在目标实现受挫时,通过更替原来的行动目标,求得长远价值目标实现的一种心理调适方式。
Goal setting, hypnosis, imagery, self-talk, and psychological skills training were all found to be beneficial.
目标设定,催眠,意象,自我对话和心理上的技能训练都被认为是有益的。
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