A "marketing Mix" is the set of controllable, tactical marketing tools that work together to achieve company's objectives, they are: product, price, promotion and place.
“市场营销组合”指一系列可控的、战术性的市场营销工具，它们共同作用，以达到公司的目标。它们是：产品、价格、促销和地点。
Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
60年代早期也在哈佛商学院的E. Jerome McCarthy教授提出市场营销组合包括四个要素：产品、价格、地点和促销。
Traditionally the marketing mix is co-ordinated so efficient product, price, promotion and place strategies are developed for products purchased over the counter.
传统的营销组合是基于产品，价格，促销，地点营销策略的有效组合而完成柜台式产品购买。互联网的出现，正改变着我们销售产品以及提供各种服务的方式。
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