Outdoor advertising provides the advertiser with the largest colourful display of his product, package, trade mark, and slogan.

户外广告为广告商的产品提供了最大的彩色展示、包装、商标和口号。

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A tagline is a slogan which succinctly, memorably, and descriptively sums up a company or product.

口号是一条简洁而令人印象深刻的标语，用来描述一个公司或产品。

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Ask anyone, and you may hear about a particular description of a top-selling product, or a slogan, or a celebrity testimonial.

问问别人，您将听到关于热销产品的介绍、一个标语或名人推荐。

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This advert has cleverly tied up the name of the product and the name of the character in the slogan - "Brains perform best when they're hydrated" - but in fact it could be for pretty much any product.

BBC: Water on the brains

To succeed in this new environment, marketers need to move away from one-way communication and towards a true value exchange, where consumers interact with the brand continuously because they are getting more than just a slogan, but an experience that transcends the product itself.

FORBES: What Makes Digital Marketing Fundamentally Different?