Process Dissociation Procedure 加工分离程序 ; 分离程序 ; 加工分离范式 ; 提出的加工分离程序
process dissociation procedure pdp 加工分离程序
The major research methods used are task dissociation and process dissociation procedure.
研究方法主要有任务分离范式和加工分离程序。
In the following part, PDP (Process Dissociation Procedure), which is the instrument of this research, is put forward and its manipulation in Ads research is also introduced.
第二部分主要说明本研究所采用的研究工具——PDP(过程分离程序)的原理，及其在广告研究中的操作方法。
We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state.
本文运用加工分离程序，探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。
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