According to the principal-agent theory, the different target functions and unsymmetrical information of the principals and agents will give rise to the problem of agent.

根据委托—代理理论，由于委托人与代理人目标函数不完全一致以及信息不对称，会产生代理问题。

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"The principals problem" refers to the huge measurement cost when facing multitask principal, and the principals state of inertia which resulting in the damage of agents benefits.

“委托人问题”是指面对多任务委托的巨大考核费用，委托人的无所作为损害了代理人利益。

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Unlike agents, distributors buy goods from the principals on their own account and take title to them and resell them to their customers in their territory.

与代理商不同，经销商要先花钱买下货物，拥有它们，然后再卖给他们负责经销区域内的客户。

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And the shareholders are the principals here and the management the agents.

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Instead of looking for a proxy to share ownership, those options, price targets for shares and so on, why not simply align incentives by insisting that the management, the agents, must be substantial shareholders and thus also be principals.

FORBES: Solving The Principal Agent Problem: Apple Insists That Executives Must Hold Company Stock

That is held to result when the market suffers from inadequate or inaccurate information delivery, inadequate or insufficient competition, principal-agent problems (where agents fail to represent the interests of their principals), and externalities (where market actors fail to bear the costs of their actions or choices), among other problems.

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