price to cover full costs
英汉《营销学》常用词汇（2）--英语学习Index Aspx ... price elasticity of demand 需求的价格弹性 price wfixing 价格设定 price leaders 价格领导者 ...
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Edelman thinks that restaurants do not do the analysis required to figure out whether enough customers who visit the restaurant using a Groupon come back and pay full price in sufficient numbers to cover their fixed costs.
FORBES: Will Groupon Survive Until 2016?