Presupposition triggers make the language in advertisement become concise and diverse.
预设触发语使广告语言变得简洁生动并且多样化。
The lexical items or grammatical expressions that trigger presuppositions are presupposition triggers.
触发预设的这些词汇或语法表达方式叫做预设触发语。
As some shared knowledge to the language participants, stereotypical relations are usually not said explicitly but embedded in some lexical items or expressions known as presupposition triggers.
常规关系作为一种共有的背景知识，在语言交际过程中往往不被明说，而是隐藏在一些被称为“前提触发语”的词汇或表达式中。
应用推荐