And, of course, this Arab Spring and the transitions now underway in several countries presentbothopportunitiesand urgent challenges when it comes to freedom of religion.
Not surprisingly, the differences between them and their American counterparts are vast andpresentbothchallengesandopportunities for global marketers. (In fact, the findings were so intriguing and vital to success in China that we decided to write a book.) What follows below are some of the key findings.