Phil Gomes of Edelman, another PR firm, urges companies to frequent what he calls “online watering holes” where people exchange gossip and views.

另一家公关公司Edelman的Phil Gomes把人们在网上闲聊八卦的地方称为“网上是非地”，他建议公司多到那些“是非地”看看。

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According to the 2013 Edelman Trust Barometer, an annual survey conducted by the global PR consulting firm Edelman, trust in our public institutions, industries, and leaders is taking a severe beating.

FORBES: The Decline of Trust (and What We can Do About It)

"Senior management must be front and center, " says Bill Keegan, director of crisis management at Edelman, a large Chicago-based PR firm called on to manage several product recalls.

FORBES: Magazine Article