After the market crash, Einhorn disagreed with the Fed's zero interest rate policy as he believed it was discouraging to savers and potential bond investors in the economy.

股市崩溃后，爱因霍恩不同意美联储的零利率政策，因为他认为这将使债券的持有人和潜在投资人失去信心。

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"Potential savers are put off by complexity, " the report says.

BBC: Q&A: The Pickering review

Standard Life said it expected a significant boost from the scheme over the years ahead, forecasting a potential 400, 000 extra savers.

BBC: Standard Life

Amazon is also unveiling AdMash, a Kindle app and Web site were customers can evaluate ads for potential use as Kindle scree-savers.

FORBES: Amazon Unveils Ad-Supported Kindle eBook Reader For $114