...息(Information Acquiring)与产品购买(Purchase) 购买前(Pre-purchase),购买中(During purchase),和 购买后(Post-purchase) 买家分类 (Moe 2003) 知识建立者(Knowledge Building), 享乐主义浏览者(Hedonic Browsing), 直接购买者(Dir...
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Post-Purchase Rationalization 购后合理化 ; 消费合理化
post-purchase evaluation 购买后评估 ; 采办后评估
Post purchase and disposal 购后使用与处理
post-purchase dissonance 购买后的不协调
Post-purchase alternative evaluation 方案评估
post-purchase management 购置后管理
The roles of customer value in the impulse purchase mechanisms include two aspects: First, the customer value determines the impulsive purchase decision; Secondly, the customer value determines post-purchase evaluation after impulsive buying.
顾客价值对冲动购买的作用机制包括两个方面:其一,顾客价值决定了冲动性购买的购买决策;其二,顾客价值决定了冲动性购买的购后评价。
参考来源 - 基于顾客价值的冲动性购买行为研究·2,447,543篇论文数据,部分数据来源于NoteExpress
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