Chevrolet vehicles have offered customers the ability to use portablemediadevices since 2006 and the introduction of MyLink takes media personalization to a new level.
Oh yeah, and in other news somebody hacked XNJB -- the Mac app that makes use of select Windows-centric portablemediadevices -- to at least partially rock out Zune style (which so far as we know uses a variant of MTP, kind of like how it also appears to use a variant of PlaysForSure).