This is someone who seems to manage to eat pop corn and drink coke as loud as a train going by your house, if you live on the train track.

吃爆米花、喝可乐，声音大得像火车从你家房子上碾过一样。 如果，你家住在铁轨上的话。

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What's more, dive operator Douglas Primus has developed a seaside resort whose first guests will be the 100-person TV crew. (No, contestants won't be able to pop over for a Coke, says Primus.) And if the U.S. program is a hit, the travel business can only benefit.

CNN: Have Footage, Will Travel

Unlike past years, this Super Bowl's soda war between Coke and Pepsi lacked pop, ad executives said.

WSJ: Chrysler, Taco Bell Win in Ad Bowl

Coke machines may soon offer variable pricing for a can of pop, based on the time of day, temperature and the historical demand curve.

FORBES: Digital rules