In fairness, wedid do surveywork, callingaround, and attending white boxconferencesand venues to try to get a feel for that market, but in the end, the process was political.
But fairness appeals to the British political class, for it has a common sense down-to-earthiness which avoids the grandiosity of American and continental European political discourse while aspiring to do its best for all men and of course for maidens too, fair and otherwise, for one of its virtues is that it does not discriminate on grounds of either gender or skin colour.