Sellingthesenewapplicationsas applications is akin to selling additional channelsoftelevisionprogrammingonone commonpipe - thecoaxial cable which your CATV brings toyourhouse.
The coming switch from analogue to digital would liberate industries that had been constrained by the limit on the number of cable channels that can be bunged down a pipe, or the handful of broadcast channels that can fit into the airwaves allocated to television.