As any executive would do at a launch event, Chou went on to pimp the highlights of the One: BlinkFeed (live feed of ambient information), BoomSound (dual front-facing loudspeaker) and Zoe (multimedia gallery and editor on steroids).
Things got better after Three 6 Mafia won Best Song, giving both Stewart and most of the other presenters something to riff on - primarily the title of their song, It's Hard Out Here For A Pimp.
Along with the spots there will be 11 celebrity endorsements by the likes of Enrique Iglesias and Shaggy, two documentaries about climate change and an eco-friendly episode of Pimp My Ride in which a '65 Chevy Impala gets an 800-horsepower diesel engine that runs on biodiesel.