Review and sum up a century of philosophy and the evolution of business logic, to establish a correct concept of marketing is undoubtedly of great significance.
回顾总结一个世纪以来企业经营哲学的演变逻辑，对树立正确的营销观无疑具有重大意义。
This textbook explores marketing as a philosophy of hospitality operations, a way of hospitality business life, and an activity pervading all hospitality decisions and actions.
本书旨在探索餐旅业经营的行销哲学，商场上的生存方式，广泛地出现在餐旅行销决策中的活动。
The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities.
市场营销就是通过市场交换活动，引导商品或劳务流向顾客，以满足顾客需求，实现企业目标的综合性商务活动过程。
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