Under new Chief Executive Philip Schoonover, who hails from (where else?) Best Buy, Circuit City has shamelessly cloned Best Buy's Geek Squad--troubleshooting tech types who help customers with their oft-vexing new purchases.

FORBES

McCollough will leave the balance of Circuit City's turnaround effort to President Philip Schoonover , a former top exec at rival Best Buy (nyse: BBY - news - people ).

FORBES: McCollough Unplugs At Circuit City

Circuit City chief executive Philip Schoonover and his management team have been under fire for what's seen as a misguided turnaround of a retailer that has been running second fiddle to industry leader Best Buy for at least a decade.

FORBES: Magazine Article