...橱窗、树干等等一切可以借助的媒体(medium),充分发挥着其特有的信息功能(informative function)和劝说功能(persuasive function),无孔不入,无处不在,成为当代社会生活的一个……
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With Sperber and Wilson’s relevance theory as the theoretical base, the thesis analyzes the functions of discourse markers in the argumentative communication and focuses on the persuasive function of the markers.
本文以Sperber和Wilson的关联理论为理论基础,分析了话语标记语在法庭辩论中的作用,并重点分析了一些话语标记语的说服功能。
参考来源 - 法庭辩论中话语标记语的认知语用研究In summary, in order to get the special style effect and achieve the persuasive function, three types of GM are frequently employed in advertising language.
综上所述,为了获得特殊的文体效果,达到广告的劝说功能,三类语法隐喻频繁应用于广告语言之中。
参考来源 - 广告语言语法隐喻研究·2,447,543篇论文数据,部分数据来源于NoteExpress
However, many advertisement translations that cannot perform the persuasive function in the Chinese market at present.
然而,市场有不少的广告翻译无法达到广告的促销目的和劝说功能。
Advertising fundamental function has experienced four stages: informative function, persuasive function, inductive function and communicative function.
广告营销传播功能已经历经了告知功能、说服功能、诱导功能和沟通功能的四个阶段。
Therefore, the purpose of the present study is to try to explore the usage of various presuppositions and how it helps to achieve the persuasive function in advertising language.
因此,本研究探讨广告语篇中各类预设手段以及它们是如何取得特定的文体效应以增强广告的说服效果的。
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