For one thing, personal trust is a fragile and easily damaged asset.

一方面，个人信任是一笔脆弱、易受损害的资产。

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While the different tendencies in personal trust and background variables, the C2C consumers' initial trust vary.

而在不同的个人信任倾向以及背景变量下，C2C消费者初始信任的建立也不尽相同。

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Different from personal trust, social trust is a network among social individuals and the observance of common principles.

社会信任不同于个人信任，它表现为社会成员间的网络和对共同准则的遵守。

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The personal trust that the two have established has enormously contributed to moving Myanmar's changes along.

ECONOMIST: Myanmar��s startling changes

"Beneficiaries are going to be a lot happier, " says Standish Smith, author of The Heirs Personal Trust Handbook.

FORBES: New Cash From Old Trusts

This points to the need for trust building to go beyond inter-personal trust and for leaders to understand the formal and informal organizational governance structures that build and buttress trust within and between organizations.

FORBES: Why Trust is the New Core of Leadership