This thesis provides a new perspective because of its emphasis on the relationship between agenda and public opinion on periodical publications.

本论文探求议题和报刊舆论的关系，这为媒介研究提供了新的视角。

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Article 4 Periodical is issued by public or inside.

第四条期刊发行分公开发行和内部发行。

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Newspaper and periodical advertising is the publisher's principal means of reaching the public and standards here have also risen considerably since world war II.

出版商与公众接触的主要方式是报刊和杂志广告，自从二战以来，广告标准也有极大提高。

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