学者提出知觉价格(perceived price)是指消费者的烙印价格，由于消费者常不知道或忘记商品的实际价格，而以其认为有意义的烙印价格来替代，因此消费者烙印价格多为昂...
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perceived price difference 费者的价格差异感受 ; 价格差异感受性
Perceived Price Fairness 价格感知公平
customer perceived monetary price 顾客感知货币价格
Third, in the“consumer personality-CPV”model, both perceived service quality and perceived price dimension are high score weight factors of CPV.
再者,在研究个性对顾客感知价值影响时,顾客感知价值的感知服务质量和感知价格两个维度均对感知价值有较高的解释程度。
参考来源 - 基于个性的顾客感知价值研究·2,447,543篇论文数据，部分数据来源于NoteExpress
This research is constructed from two aspects: the antecedents of the perceived price fairness and the consequences of it.
本研究从前因和后果两个方面来构建价格感知公平的理论框架。
So what will happen to the customer when the price is changed? The perceived price fairness is the key content in our research.
而价格的变化对消费者产生的影响是什么呢？这也就是本研究的核心内容——价格公平感。
To improve the customer satisfaction and loyalty, one method is to developing perceived price fairness and reducing negative emotions.
通过提高消费者的价格感知公平或者减少复负面情绪，可以提高消费者的满意度和忠诚度。
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