With “search goods” like cameras, consumers are more swayed by recommendations based on perceived expertise, like a review score based on 30 aspects of the product rather than 5.

同时，对于像照相机这样的“搜寻品”（即购买前通过考察就可以了解其质量如何的产品），消费者更容易被有专业知识的建议所打动，比如根据产品的30个方面所做的评价，而不是仅仅5个方面。

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In fact, the two general factors involved in persuasion seem to be perceived expertise and trustworthiness, where the latter means whether you think the recommender has your best interests at heart.

事实上，和劝说紧密相连的2个因素通常是专业知识和可信赖性，后者意味着是否你认为这些建议是以你的利益为中心。

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Your expertise must have socially perceived value.

你的专长必须具有社会认知的价值。

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It was able to do this, in part, thanks to the perceived technology expertise of its founders.

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