PaulSingh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation.
England's Danny Willett, Scot Paul Lawrie, Irishman Shane Lowry, Frenchman Julien Quesne, Indian Jeev Milkha Singh and Dane Thomas Bjorn are all in the group with current Open champion Ernie Els a shot further back.