After meeting Pan in Beijing, the pair decided to start their own real estate business.

在北京与潘石屹会面后，两人决定开始创建自己的房地产业务。

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Through an analysis of the implication and character it ics this paper illustrates the design of conceptual marketing in real estate mar ket, with an example of Pan Shiyi s SOHO.

剖析概念营销的内涵和它的特征，结合著名的潘石屹的“SOHO”之例，说明在房地产市场中如何进行概念营销的设计。

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Zhang Xin, the real estate mogul, and Pan Shiyi, her husband, signed a $15m gift agreement with Harvard in 2014.

房地产大亨张欣和她的丈夫潘石屹在2014年与哈佛大学（Harvard）签订1500万美元的“SOHO中国助学金”协议。

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And on Weibo, China's version of Twitter, Pan Shiyi, a real estate magnate, called for the country to adopt its own Clean Air Act.

CNN: China needs smog-free air in a can

"Stewart is moving IHOP out of the real estate business and back into the pan-cake business, " says Brian McMahon, president of Thornburg Investment Management.

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For estate-planning reasons, neither my wife nor I could be the initial tai-pan, so we chose our trusted financial advisor, Dave.

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