Users can quickly send an email, make a call, or search a location as they draw pre-registered marks on the command pad or register a unique mark to allow for quick and easy access.
Attacking shots were shelved until the 34th over, when both came down the track to hit Kallis for fours, but former skipper Collingwood (14), back in the side after serving a ban, became Botha's second victim when he was caught by wicketkeeper Mark Boucher off bat and pad.
Because of the keyword phenomenon, Sleeth says that journalists often pad posts with paragraphs about Steve Jobs and Mark Zuckerberg that add no value to their story but help drive traffic.