Marketers must qualify their claims on the product packaging and limit them to a specific benefit, such as how much of the product is recycled.

营销人员必须明确证实其在产品包装上做的广告，并将这些广告限定为一个具体的益处，例如有多少产品被回收利用。

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Calculate shipping and packaging costs, sales commissions and other costs related to the sale of your product.

还要计算运输和包装成本、销售佣金以及其它任何与产品销售有关的成本。

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This section contains product packaging and concepts that arose out of a good or unique idea that seems to work really well.

这部分包括产品包装和概念，它们有很好的或者说独特的富有成效的想法。

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Our retail branding efforts for the Crest line of products, for instance, be it packaging or product placement, reinforce the benefits of a healthy, beautiful smile.

FORBES: What Chrysler, Eminem Have In Common With P&G's Olay, Crest and Gain Detergent

In a recent conversation with a large client, I was very encouraged to learn that the responsible supply chain is becoming an integral part of product and packaging strategy for them and also for their competitors.

FORBES: A responsible supply chain is a delicate balancing act

Apple's lawsuit, filed Friday in the U.S. District Court of Northern California, alleges that Samsung copied the look, product design, packaging and user interface of its products, violating its patents and trademarks.

WSJ: Apple Sues Samsung Over 'Galaxy' Phone, Tablet