Honor long-term "quality first-class, customer first, integrity management, advancing with the times" business purposes, through the establishment of ISO9001: 2000 international quality management system, within the grasp quality, outside a brand, product sales more than 20 domestic provinces and municipalities , autonomous regions and exported to Europe, America, Southeast Asia, many countries, well received by consumers in general and trust.
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Of that outside self-promotion, Kabani suggests a 70/30 split: Most of it should be informative, entertaining, or educational, whereas 30% can be straight brand building.
针对外部自我推销，卡巴尼建议采取三七开的方式。 70%可以采用信息性、娱乐性和教育性的方式，而另外30%可以是纯粹的品牌塑造。
EXAMPLE: Although once unknown outside of the American city of Seattle where the coffee company began, today the Starbucks?brand has become a household word.
咖啡公司星巴克从前在其草创的美国城市西雅图以外鲜为人知，现在成了家喻户晓的品牌。
But this would likely make it more tablet and less laptop — and as a result it would fall outside of the MacBook brand.
但是有可能使得它更像平板电脑而不是笔记本，这就导致它会脱离MacBook品牌。
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