Clever outdoor AD promotes fresh carrots at McDonald's in Sweden.

巧妙的户外广告，推销麦当劳在瑞典的新鲜胡萝卜。

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Ads for the movie, based on the popular TV series, were to go up elsewhere in Israel on Tuesday night, said an official at Maximedia, the outdoor ad company.

室外广告公司马克西传媒的一名职员表示，这部根据热播连续剧改编的电影的广告，在这周二晚上将出现在除这两个城市以外的大街小巷。

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The result is that instead of spending 2 seconds or less looking at a traditional outdoor ad, on average half the people engage with one of our ads for 80 seconds or more.

这样，平均一半的乘客花80秒或者更多时间参与到我们某则互动按钮广告中，而不像传统户外广告，人们只会用2秒钟或更少的时间眼睛匆匆一扫而过。

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The outdoor ad business doesn't offer the same type of audience-targeting capabilities as online display.

WSJ: Auction System Helps Place Digital Outdoor Ads

Bigger outdoor ad companies are beginning to take note.

WSJ: Auction System Helps Place Digital Outdoor Ads

The yellow cabs get Hallier, chief executive of Show Media, all fired up because his outdoor ad company sells backlit ad displays on top of 3, 000 New York cabs--25% of all those on the street.

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