More consumers travel longer distances to and from work, which also makes out-of-home advertising effective.

越来越多的消费者通勤的距离越来越远，这也使得户外广告的效果更好。

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We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, internet, and direct mail.

我们的注意力通常会被七种类型的广告吸引：电视、报纸、广播、杂志、户外海报、互联网和广告直邮。

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For instance, China has 60,000 out-of-home advertising firms, many of them microbusinesses with one or two signs, and is clearly ripe for rationalisation.

例如中国有60,000家户外广告公司，其中许多微型公司只有一个或两个标识，很明显，中国户外广告公司的合理话整合机会已经成熟了。

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VUKUNET, from NEC Display Solutions of America, is the engine that powers the digital out-of-home advertising business.

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It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and interactive media properties.

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Mr. Chao is currently a director of Focus Media, an out-of-home media and advertising network company, NetDragon Websoft Inc.

FORBES: Charles Chao