Catchwords have their own features in the aspects of phonetics, vocabulary and grammar. This kind of language variation reflects the originality and innovation of language.

流行语在语音、词汇和语法等方面有其自身的特点，语言变异是其创新性的体现。

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We must promote originality, inspire creativity and encourage innovation.

我们必须提倡独创性，激发创造力，鼓励创新。

《柯林斯英汉双解大词典》

We must promote originality and encourage innovation.

我们必须提倡创意，鼓励革新。

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Ubisoft has managed to inject real originality and innovation in a five-year-old franchise and produced the best stealth game I have played to date.

BBC: NEWS | Technology | Sam Fisher keeps spy game fresh

Creativity: Originality, innovation, and quality of idea.

ENGADGET: NYC awards six Reinvent Payphones finalists, asks public to select favorite via Facebook