In April, Zenith Optimedia expected advertising spending in North America to shrink by 1.5% in 2010.

4月，实力传播集团预计：2010年，北美的广告开支将减少1.5%。

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On July 19th Zenith Optimedia, a big advertising agency, sharply upgraded its influential annual forecast of AD spending.

7月19日大型广告公司Zenith Optimedia显著地提高了其广告支出的年度预算。

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Despite this encouraging news for AD men (and women), Zenith Optimedia still expects this recovery to compare poorly with previous cyclical upturns in advertising spending.

尽管对于广告人来说这则消息振奋人心，Zenith Optimedia仍然希望这次的恢复可以勉为其难的和之前的广告花销的周期性回升比较。

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Zenith Optimedia also predicted that spending on internet advertising was set to rise 8.6% as shoppers hunt online bargains.

BBC: Bleak prediction for advertising

It said it remained interested in its options regarding Cordiant's media buying arm Zenith Optimedia in which it has a 75% stake.

BBC: Cordiant sale keeps City guessing

"UK Active Value made a proposal regarding Cordiant and Cordiant's shareholding in Zenith Optimedia Group, which Publicis declined, " Publicis said in a statement.

BBC: Cordiant sale keeps City guessing