The demand has to come first, says Finch, and given the general non-existence of opensourcemarketing, that's going to take something of a Kevin Costner-scale miracle.
These companies are either adding support services to an existing opensource project or creating software and using opensource as a marketing technique.
It has since been involved in "a number of massive deals for Linux desktops" and they're even in a "massive deal right now for... multi-thousands of units of a desktop opportunity for Linux, " claims Doug Small, worldwide director of opensource and Linux marketing at HP.