Why not allow, say, a BMW dealer to opena vehicular boutique on Rodeo Drive in Beverly Hills or Fiat to showcase its models from a small storefront in the urban-hip Bucktown neighborhood of Chicago?
As for Belstaff, Mr. Hilfiger will serve as a board member and adviser for the 88-year-old label, which plans to opena New York boutique this fall, followed by a five-story London flagship in 2013.