Consideringtheconsumersentiment which weare concerned with, takingonlineproductreviewsas the mainexistingform, it isa vitalinformationcluebothtocompaniesorpotentialconsumers.
According to BCG, over 40% of Chinese online shoppers read and post productreviewsonline, making them twice as likely as American online shoppers to do so and four times as likely as Indians.
And once they are inside a store, they are using their phones to compare prices with online offers, check productreviews, order out-of-stock items directly, and pay for their purchases.